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Welcome to the Bruce blog—a weekly update
on news, events and issues affecting life in Cleveland. Reporting
as it happens on transit, development, planning, environment and
arts & culture.
Basically, we write about creative ideas forming,
talk to the people who have an inside track on the issues, and sometimes
offer a commentary of our own. (For disclosure purposes, Bruce blog
is a local, independent writer who also works part-time with nonprofit
organization EcoCity
Cleveland. The opinions expressed here are not necessarily those
of EcoCity or any other organization).
Case is kicking into high gear its efforts to court
that dynamic duo of international architecture superstar Frank Gehry,
the designer of the funked out Peter B. Lewis Case/Weatherhead building,
and Lewis, who’s dangling a wad of cash like raw meat in a
gambit to have Gehry remake Case.
Needless to say, Case’s head honchos are sitting
up and paying attention to what Lewis has to say about the campus
and its future. A source close to the project tells Bruce blog that
the school’s Transportation Management Initiative group, charged
with creating better access to the campus, is waking from its long
hibernation. The muckity mucks at Case met with the heads of TMI
recently to discuss parking, redundancy of transit service (i.e.,
the three or more circulators going from Case to the Heights), and
the issue of making Case more cyclist and pedestrian friendly.
The group wants to show Lewis that Case is taking
steps toward the latter, according to the source. That may include
initiatives like the Circle-Heights
Bike Network, a fledgling idea hatched by EcoCity Cleveland
and supported by a
group of citizens hoping to connect the Heights and University
Circle through initiatives like bike lanes coming up Edgehill Road
or wayfinding signs, which the group is currently working on with
the assistance of Cleveland Institute of Art.
If it involves millions of dollars in development,
you can bet that University Circle will make the effort to put up
at least the window dressing of bike/ped access and facilities.
Just when you thought the book was shut on the Detroit-Superior
Bridge saga, a dramatic sequel is being introduced. Two weeks ago,
project bids came in to the county some $140,000 over budget. While
project coordinators responded by seeking out new funds and assure
Bruce blog that the gap will be financed on time to meet spring
implementation, the news has sprung the jackals.
Opponents of the bridge plan are crawling out of the
woodwork to contest the design of the bike lane on the north side
of the bridge—the dedicated lane that travels under the arch.
The design was approved by the city and the county engineer, but
that hasn’t stopped opponents, particularly the Flats trucking
industry, from continuing to rail against it. Opponents are also
taking a look at the designation of a bike facility on the south
side of the bridge. Since it was already determined that not enough
pavement exists for an official bike lane, cycling advocates hope
that the city will experiment with a new and improved bike pavement
marking called a “Sharrow.”
Sharrows are used in Denver and other progressive
cities to signal to car drivers that bikes have a right to the road
and that sharing the road is good for all involved. The same advocates
are hoping the city will consider the Sharrow for the entire Lakefront
Bikeway, which includes the Detroit-Superior Bridge.

The March 15 edition of Crain’s
Cleveland Business reports that Cleveland Mayor Jane
Campbell is courting big box retailers Target and Wal-Mart.
Campbell is interested in capturing the estimated
$1.3 billion in retail purchases bleeding out of Cleveland to the
suburban shopping malls. That estimate comes from a much-ballyhooed
report by the Iowa-based Oster Research Group which touts Cleveland’s
urban retail potential and identifies locations for big box retailers
in the city. Making the list in the Oster report is E. 55th and
Euclid Avenue.
The article quotes a source from CB Richard Ellis
who doubts that there would be enough available land in desirable
locations (rooftops + household income is what developers look for).
In the case of Midtown, there is enough land—the executive
at CB Richard Ellis says big box retailers need 15 acres, but the
grocery anchored malls such as four-story, 611,500 sq.ft. University
Square in University Heights (which includes Target, Tops, Kaufmans
and more) was built on a 12-acre footprint, and that includes outlying
buildings.
With the Oster market study identifying the Hough/Fairfax/downtown
and near east side neighborhood as a potential development site,
the question becomes not where, but how to make a big box power
center appropriate to an urban area. For starters, if an urban retail
center is the goal, it can learn from the likes of University Square,
which is built to a higher density (vertically, thus, taking up
less land). The mistake at University Square was not that it was
built to the street, but that there are no entrances on the street—
it is a half-hearted attempt at acknowledging that some people still
walk
Larger lessons can be culled from the trendy “lifestyle
retail” centers. These are shopping centers like Legacy Village
which mimic the traditional pedestrian street mall experience, usually
out in the suburbs. In the case of Euclid Avenue and Midtown, all
the amenities and charm of being in an urban area are there, by
definition, without having to simulate them.
“A key component of creating lifestyle retail
is bringing in a mix of uses such as residential development, office
space, hotels, churches, or municipal facilities to create a hub
of activity,” according to an article in February’s
Urban Land, the magazine of the
Urban Land Institute.
The key is to identify people in the market area by their interests
and find retailers that mesh with the surrounding neighborhood,
the article insists.
Developers might consider themselves lucky that so
many of these elements are already in place on Euclid, and focus
on the stated goals for Euclid Corridor: A desired infusion of biotech
workers, bike commuters, a spiffy new street including beefed up
transit pumping thousands of people through the area once again.
Meshing that with few existing destinations— Gallucci’s,
the big churches, etc.—and a predominantly African-American
neighborhood creates a market profile challenge for the development
in Midtown. The reward for the creative developer will be a new
center for Midtown that captures what all these suburban lifestyle
centers so desperately want: A genuine experience.

March 24
For the past two years, the city of Cleveland has held community
meetings to create a new vision for our lakefront as part of Connecting
Cleveland: The Lakefront Plan. Small area plans are being
developed from Edgewater Park to Collinwood to identify near-term
opportunities and a detailed framework to promote the long-term
redevelopment of our Lakefront. See a presentation of the draft
small area plan for Cleveland's Harborfront-
Downtown Cleveland's lakefront from the Cuyahoga River to Burke
Lakefront Airport, 6:30-8:30 p.m., Cleveland Convention Center,
500 Lakeside Ave. (enter through the arch.) Free and Open to the
Public. Call 216-664-2210.
March 29
Brownfield redevelopment seminar,
9 a.m.-noon, at Fairview Park Senior Center (behind city hall).
Sponsored by the Cuyahoga County Dept. of Development, topics include
financing, redevelopment resources, avoiding pitfalls, and successful
project examples. Speakers include John Magill, ODOD; Brook Furio,
US EPA; Amy Yersavich, Ohio EPA VAP; and James Heron, Cuy Cty Brownfield
Redevelopment Fund. Call 216-443-8158 to RSVP.
Through April 16
"Big Fish, No Menu" an
exhibit of recent prints by Jennifer Haack and Helen Lardner at
Zygote Press, 72nd and St. Clair. Two long time friends, Cleveland's
Lardner and Chicagoan Haack, explore fish to platelets in this sharp
but humorous body of work. Opening reception from 6-9 p.m. Exhibition
continues through April 16. Call 216-881-4000 for information.
Share your opinion of bike
lanes in Euclid Corridor with ODOT
In February, ODOT District 12 staff objected to the Euclid Corridor's
proposed design for bike lanes. More specifically, local ODOT officials
didn't like a detail which ends the stripe for bike lane markings
well back from each intersection whenever a "choice lane"
exists (straight or right turn allowed). It was the reason stated
for pulling the lanes from the project. As
of March 22, ODOT still has not decided, so the letter writing campaign
continues.
Cycling advocates responded by pointing to an option
in the American Association of State Highway and Transportation
Officials guide which was absent from ODOT's manual. The advocates’
move was seen as instrumental in getting ODOT to retreat from its
position, even though the lanes are not yet back in the design.
If you want to see bike lanes included in the Euclid
Corridor project, consider writing a letter to the director of ODOT
District 12 and copying Mayor Campbell (addresses below).
Cycling advocates note that the City of Cleveland
is actively defending the bike lanes, and that RTA is at least neutral
(simply want to keep the project moving forward). ODOT officials
are the only ones who have advocated the removal of bike lanes from
the Euclid Corridor.
Send letters to:
David J. Coyle
Director, ODOT District 12
5500 Transportation Blvd
Garfield Hts, OH 44125
copy to:
Mayor Jane Campbell
601 Lakeside Avenue
Cleveland, OH 44114

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